Business is a religious mission

Entrepreneurs should approach their business like it is a religion. The level of devotion, sacredness, commitment and obsession that an entrepreneur has towards their business will shape the spiritual and religious mission of the business. All humans are born entrepreneurs but not all humans will become highly successful entrepreneurs. Success in business requires a high level of cult-like religious devotion to your brand, marketing and sales. SALES play an important role in keeping a business afloat and looking at your SALES daily has to be a religious mission. Naysayers will label your strategy as sacrilegious, but that is not really a bad thing when it leads to success.

SALES has to be the sacred mission and holy grail of your business. There should be no other department that is as supreme as your SALES team. Sales in Laboratory Medicine is a book written as a Bible for Medical Laboratories that want to grow and prosper. The most important skill of an entrepreneur is their ability to sell. Hence, SALES should be approached as a religious duty of every entrepreneur. Sell More. Help more people.