Become a Member for FREE

Gav-Med Group is now offering a membership programme for FREE. It is a product search engine which can find the perfect product for every member. This is the best product search engine available for sourcing health and medical products, services and supplies. Gav-Med membership programme is for health professionals, such as Doctors, who have difficulties sourcing products. Becoming a member of Gav-Med will provide you with the following benefits:

1. Access to Gav-Med Directory 
2. Access to Gav-Med Research 
3. Access to Gav-Med Training
4. Access to Gav-Med Support
5. Access to Gav-Med Satisfaction

Gav-Med Membership is FREE and is built on a free trial, freemium and free with ads business model which helps all healthcare professionals find their product of choice. There are three main FREE business models that are used by companies which continue to be profitable. These three models include: Free trial, Freemium, and Free with ads. Such business models tend to predominantly be used by online businesses but can be implemented in brick and mortar companies as well. 

1. FREE TRIAL: For the free trial business model, the customer gets to try the product for a limited period of time then after trying the product, they have to pay to continue usage once the trial time has expired. This system is used by many subscription businesses that allow customers to try the product for 14 days or 30 days then they have to pay after trial expires. One example of such a company is Netflix, which allows you to stream movies for 30 days, free of cost, then you have to pay a fee to continue.

2. FREEMIUM: For the freemium business model, customers pay in order to get an upgrade from the basic product. A basic and limited version of the product (freemium), with basic features and functions, is offered free to customers but to get the full version of the product (premium), with additional features and functions, the customer has to pay a fee. This system is used by many subscription businesses that allows customers to have unlimited access to the freemium product until they are ready to upgrade to the premium product. One example of such a company is Skype, which allows customers to use the freemium product to chat one-on-one via instant messaging and video calls. However, to make voice calls to landlines, you have to pay a fee which is the premium product.

3. FREE WITH ADS: This is the most common business model that is used by online businesses where the product is free and the revenue comes from advertisements. This major challenge with this subscription business is to get the first one million subscribers before advertisers will sign up to pay for advertisements. One example of such a company is Facebook, which allows subscribers to use all products and services for free but charges advertisers to market to their online audience.

Gav-Med Solutions is a consulting firm in Jamaica that assist health professionals, such as Doctors, with product sourcing strategy as well as the starting and managing of Medical Laboratories. We are a group of medical laboratory professionals dedicated to making Jamaica a better place to start and manage medical laboratories at the most affordable costs. Gav-Med Solutions assist health professionals with product selection, sourcing and purchasing management.

For more information contact Gavin Omar Dixon at (876) 568-5178 or email us at gavmedsolutions@gmail.com

Personalize your Medical Laboratory- Gavin Omar Dixon- Gav-Media Solutions

The Key to More SALES

Product Sourcing Strategy is the key to more SALES. It is as simple as finding a product that people want and selling the product to them. Instead of trying to sell a product to the customer that he or she does not want, ask them which product are they having difficulties sourcing. Then, based on the response, find that product and offer it at a price to the customer. This is how simple business is and it is as easy as it gets. STOP trying to sell products to customers that they do not want. Ask the customer: "DO YOU HAVE ISSUES SOURCING A PRODUCT?" This helps the salesperson to analyse the buying habits of the customer by determining what he/she needs.

This method, which I call Product Sourcing Strategy, is now being used by artificial intelligence to study customer behavior on e-commerce websites. This helps websites to personalize product listings to cater specifically to the user. Technology is changing the world of SALES to facilitate transactions on e-commerce websites using personalization. It is why PERSONALIZE YOUR MEDICAL LABORATORY focuses on tailoring Medical Laboratories to meet the needs of each individual based on their differences in purchasing habits.

The Medical Laboratory Made Easy

Business is very easy. It is as simple as finding a product that the customer wants and selling that product to the customer. This is the easiest method to build a business, which I call PRODUCT SOURCING STRATEGY. The secret question to ask customers is "DO YOU HAVE ISSUES SOURCING A PRODUCT?" This "PRODUCT" is dependent on which industry the customer regularly sources products from.

Similarly, in the Laboratory Medicine industry, building a Medical Laboratory is easy. It is as simple as finding a Medical Laboratory Test that Doctors and Patients want and selling that Medical Laboratory Test to the Doctor or Patient. The secret question to ask Doctors and Patients is "DO YOU HAVE ISSUES SOURCING A MEDICAL LABORATORY TEST?" Therefore, the "PRODUCT" in the Medical Laboratory industry is the Medical Laboratory Test.

Ask More Questions

The key to increasing sales is to ask more questions. Imagine you are a salesperson asking every customer you meet if they would consider buying from you. Wouldn't that increase your likelihood of closing more sales? The education system usually applauds the student who gives the right answer but ignores the student who asks a lot questions. However, in order to be an effective salesperson and businessperson, it is very important to ask a lot of questions. In some sales processes this is called probing or needs analysis, which is simply asking questions to find out if your product can solve your customer's problem.

The most important question to ask a customer in Laboratory Medicine is: "DO YOU HAVE ISSUES SOURCING A MEDICAL LABORATORY TEST?" I cannot stress this fact any more than to highlight the results that you will receive from asking this question. This is what I call "PRODUCT SOURCING STRATEGY." This question can fit into any step of the sales process whether it is greeting, qualifying, presenting or closing. ASK MORE QUESTIONS.

Secret Societies in Laboratory Medicine

For centuries, secret societies have existed and exerted a mysterious influence on the world and our way of life. Throughout history there has been many conspiracy theories about how these secret societies conduct business and constitute the super rich. Some names which automatically come to mind include: The Illuminati, Freemasons and the Order of Skull and Bones. With the advent of the internet, it makes it hard for these societies to keep real secrets. Books have been written about the secret handshakes, the code words and the hand signals. Historically, membership in a secret society usually guarantees political favors, business opportunities and financial success.

In Laboratory Medicine, the only secret in our Medical Laboratory society is PRODUCT SOURCING STRATEGY. The code words are: "DO YOU HAVE ISSUES SOURCING A MEDICAL LABORATORY TEST?" The secret handshake is made after you have closed the sale and repeated the action continuously with customers. That is the Secret Society in Laboratory Medicine and its rituals only lead to increased SALES and more revenue. The only difference is that these activities are not concealed and there is really no secret. The secret is SELL MORE.

The Medical Laboratory and Social Media

THE USE OF SOCIAL MEDIA PLATFORMS HAS TRANSFORMED THE WAY THE WORLD COMMUNICATES.

Once we have access to a smartphone or a laptop and access to an internet connection, we can connect with the world whether by video, audio or written form. Everyone is now able to share ideas, promote messages and connect, for FREE, with each other easier than ever before in the information age. Facebook, Instagram, Twitter, Snapchat, Youtube, Linkedin, SoundCloud and Tik Tok provides us with media to market, promote, advertise and sell ideas.

Social media provides an excellent tool for Medical Technologists to connect and share their knowledge with the world in the form of patient education. The internet provides a voice for the Medical Laboratory to become more visible, educate patients about medical lab tests and change the world. A variety of topics about Laboratory Medicine can be discussed on social media such as the importance of Medical Laboratory Tests, Medical Laboratory Product Search, and building a brand around Laboratory Medicine. Health professionals can benefit from topics such as the importance of order of draw, causes of hemolysis, clotted specimens, and recollect requests. This helps with making the healthcare system more effective.

Business is a religious mission

Entrepreneurs should approach their business like it is a religion. The level of devotion, sacredness, commitment and obsession that an entrepreneur has towards their business will shape the spiritual and religious mission of the business. All humans are born entrepreneurs but not all humans will become highly successful entrepreneurs. Success in business requires a high level of cult-like religious devotion to your brand, marketing and sales. SALES play an important role in keeping a business afloat and looking at your SALES daily has to be a religious mission. Naysayers will label your strategy as sacrilegious, but that is not really a bad thing when it leads to success.

SALES has to be the sacred mission and holy grail of your business. There should be no other department that is as supreme as your SALES team. Sales in Laboratory Medicine is a book written as a Bible for Medical Laboratories that want to grow and prosper. The most important skill of an entrepreneur is their ability to sell. Hence, SALES should be approached as a religious duty of every entrepreneur. Sell More. Help more people.

All Humans are Entrepreneurs

All human beings are entrepreneurs. When we were in the caves, we were all self-employed... finding our food, feeding ourselves. That's where human history began. As civilization came, we suppressed it. We became "labor" because they stamped us, "You are labor." We forgot that we are entrepreneurs.

-Muhammad Yunus,
Nobel Peace Prize winner and microfinance pioneer

You need to embrace the fact that you were born an entrepreneur. An easy way to embrace your entrepreneurial nature is to use PRODUCT SOURCING STRATEGY. The most important question to ask a customer as a salesperson is: "DO YOU HAVE ISSUES SOURCING A PRODUCT?" The "PRODUCT" is based on which industry you are catering to and the needs of the customer. For example, in the Laboratory Medicine industry, the salesperson would ask the customer if he or she is having difficulties finding a Medical Laboratory Test.

PRODUCT SOURCING STRATEGY is the simplest method to embrace your entrepreneurial nature that the industrial age has suppressed and remove the stamp: "You are labor" and replace it with: "You are an entrepreneur" . Source More and Sell More.

Be a Product Search Engine

You have to operate your business like Google. Whenever someone wants information, they use google to source that information. In other words, whenever your customer wants a product, the salesperson should source the product for the customer. You might then ask, "How do you make money from that?" Well Google operates like a media company and that is model you can use or you can use the e-commerce model that Amazon uses. Google makes money from advertising. This leads back to the key question you should ask all customers, "DO YOU HAVE ISSUES SOURCING A PRODUCT?" You should then search for any product your customer wants and give it the customer. It is an excellent marketing tool for any business model which I call "PRODUCT SOURCING STRATEGY".

It is now the information age and people are searching for products online daily. You can transform your business into a product search engine by using your phone to call a customer and ask them if they are having difficulties finding any product that they need. This is exactly the business model Google uses, you want information and google finds the information and gives it to you. Be a product search engine and boost your SALES. 

Product Sourcing Strategy then Product Development

It is never a good idea to develop a product that there isn't a need for. Hence product sourcing strategies should be used to research the market before creating a product that does not solve people's problems. In my last article, I stated that the key question to ask customers in Laboratory Medicine is "DO YOU HAVE ISSUES SOURCING A MEDICAL LABORATORY TEST?" This is what product sourcing strategy is all about and it makes business much easier than it seems. All you need to do is find a product that customers have difficulty sourcing and then sell that product to the customer. This is the easiest method to use to make more money in business.

Product Sourcing Strategy is like doing a market research to find out what people want then the salesperson goes and find what they want and give it to the customer. That is how you provide value in any marketplace. This approach needs to be taken first before developing a product. A survey should be done to determine the demand for such a product then you will know how much of your product to supply to customers. This is what Gav-Med Solutions means by product sourcing strategy and it is the key to more SALES.

How to SELL Medical Lab Tests

The most important aspect of making a sale is asking great questions. Questions are at the heart of SALES. Product Sourcing Strategy is key element in making sales and should be used when selling Medical Laboratory Tests. The key question to ask customers is "DO YOU HAVE ANY ISSUES SOURCING A MEDICAL LABORATORY TEST? This is a game changer in the sales process for Medical Laboratories and the secret to more sales. The response to that question will set you on a path to dollar signs. As a salesperson, your role is then to find the product for your customer and sell it to them. It is that easy. Product Sourcing Strategy is one of the key elements that Gav-Med Solutions is founded on.

Additional information can be found in this VIDEO on the importance of product sourcing strategy in selling medical laboratory tests. You can subscribe to my YouTube channel for more information on Laboratory Medicine. Our mantra/ slogan for patient education is "The Medical Laboratory made easy."

Gav-Med Solutions is a consulting firm in Jamaica that assist health professionals, such as Doctors, with product sourcing strategy as well as the starting and managing of Medical Laboratories. We are a group of medical laboratory professionals dedicated to making Jamaica a better place to start and manage medical laboratories at the most affordable costs. Gav-Med Solutions assist health professionals with product selection, sourcing and purchasing management.

How Politics affects Medical Laboratories

Michael Manley, former prime minister of Jamaica, wrote an excellent book called The Politics of Change which was written with two not unrelated objectives in mind. Michael Manley had a desire to transform a post colonial society into a more egalitarian system where there is opportunity for all. Missing from the book is an analysis of imperialism, capitalism, socialism and tribalism and how it has affected the healthcare system. Medical Laboratories which is a crucial department of healthcare have been left on the back burner for decades. This unseen but vital aspect of patient diagnosis and treatment continues to cry out for change from a system of imperialism to one of egalitarianism. This "change" can only be achieved if everyone has access to information about how the healthcare system works. This calls for re-engineering of the healthcare system into a system where the patient is the most important person in healthcare.

Politics has oppressed many industries, such as Laboratory Medicine, and unless Medical Technologists unite and advocate for change it will be just business as usual. Even though Michael Manley's book speaks specifically about the politics of equality and social justice, it is self-evident that the Medical Laboratory has been affected by same. Lack of information especially about the Medical Laboratory has left many patients in the dark for years. The aim of Gav-Med is for all patients to have access to healthcare information about Laboratory Medicine via the internet, social media or any other distribution channel.

Marketing and Sales Automation

Personalize your Medical Laboratory is a concept that is built on how you can use personalized marketing and personal branding to grow a Medical Laboratory. Personalized marketing, otherwise known as one-to-one marketing, is a strategy that can be used to avoid obscurity. It uses the internet, especially social media and email as a marketing and sales tool to communicate an idea or story to specific customers.

Personalize your Medical Laboratory means using digital technology and sales automation to send individualized messages or product offerings to clients. It is the title of a book written about Sales in Laboratory Medicine. The intention of this idea is to change the way in which Medical Technologists think about achieving their dreams of starting a medical laboratory.

Changes in Digital Marketing such as with website analytics has enabled more effective customer personalization tactics. Personalized marketing is dependent on advancements in technology which facilitates data analytics, data collection, data transfer and data scalability. Internet Marketing via google analytics allows the collection of data such as location, demographics, age, gender,  and connect them to click-through-rate and social media participation. This ideology is not about creating a cult of personality. It is about how personal branding, personalized marketing and sales automation combined with robotics and artificial intelligence will transform Laboratory Medicine.

First Trillionaires

The first trillionaires in the world will be entrepreneurs who built their businesses around the areas of artificial intelligence, genetic engineering, regenerative medicine, quantum mechanics or augmented reality. Building a business in Laboratory Medicine with a trillion dollar valuation is easy once the business model focuses on one those areas. Artificial Intelligence and robotics will eventually replace the human resources of the Medical Laboratory. A team of devoted scientists who specialize in Science, Technology, Engineering and Mathematics (STEM) will mold the future of Laboratory Medicine. Learning STEM does not require a college degree but requires intense devotion to learn the principles of engineering and apply them practically to Laboratory Medicine. Such a paradigm shift could have a negative effect on the patient care since the humane aspect of the business model will disappear. The Medical Laboratory would lose its personal "human touch" and become an emotionless set of machinery. 

Creating of new computer processors and the use of data science will transform the entire healthcare industry. Brain-Computer interfaces and Space travel will rely on these biomedical engineering principles to build the medical laboratories of the future. The era of AI, Quantum Mechanics and Gene- editing will destroy jobs and create an economy built with metal, nuts and bolts. Artificial Intelligence is the branch of computer science that develops machines and software with human like intelligence

Medical Laboratories should come to you

In this age of information, technology companies like 'Uber' have disrupted the status quo and made life easier for many. Mobile phlebotomy is one area similar to 'Uber' that will catalyze another disruption. Silicon Valley has been tagged as a hub for "fake-it-till-you-make-it" entrepreneurs and is undoubtedly the home for these future disruptions. There is a paradigm shift in how people communicate (Social Media) and now there is a shift in how people travel (Uber). A recent launch of another tech company highlighted a shift in medical testing and phlebotomy services.

Doctors can now order medical lab tests on a smartphone app and independent phlebotomists would visit patients at their home or office to collect their blood for testing. 'Iggbo' as the company was called was labelled as the 'Uber for blood' even by its founder Dr. Shaiv Kapadia. This innovative cardiologist intended to revolutionize and democratize healthcare by offering personalized medicine to all patients. This is proof that the internet is disrupting every industry and has levelled the playing field by facilitating the shift from the industrial age to the information age. GAV-MED SOLUTIONS intends to participate in this paradigm shift with technology and hence we edutain people on social media about topics related to the medical laboratory

Technology and Mobile Phlebotomy will change the future

Technological advancements, automation and robotics have rapidly been transforming Laboratory Medicine over the years. Doctors and Patients are seeking ways to get lab results quicker and with greater precision. Information systems are now creating networks of several medical companies and data is so easily accessed with just the touch of a button. Information is the final product of medical laboratories and the goal is to provide accurate data to Doctors that they can use to diagnose and treat patients. This is why laboratory information systems have become the pillar on which patient's health information is built.

Genetics and Artificial Intelligence will overtime gain more and more control of Laboratory Medicine which leads to my conclusion that future Medical Laboratory Scientists will have to be trained as Biomedical Engineers.  Another major advancement will be that mobile phlebotomy will eventually become the 'Uber' of Laboratory Medicine. Patients love convenience similarly to other customers of other business entities. Mobile Phlebotomy is basically the Medical Laboratory coming to the patient's home or work to draw their blood. The Mobile Phlebotomy business can be compared to the taxi business in which both business models are saving the customer time and providing convenience and satisfaction. 

Gav-Med is a brand that epitomizes everything related to the medical laboratory and extending its wings to bring mobile phlebotomy into the reach of all patients. The internet and social media will play an important role in facilitating communication and connection between Doctors, Patients, and Phlebotomists. Technology and Mobile phlebotomy will change the future of Lab Medicine around the world

Service above Self

Most persons might be wondering, why Gavin Omar Dixon started Gav-Med Solutions.

It is not about me and how much it can benefit me or my immediate circle but it is about making a difference in people's lives. Selflessness is at the heart of the business model that Gav-Med Solutions is built on. Hence we created a charitable arm of Gav-Med Enterprises called Gav-Med Foundation that focuses on changing people's lives through education and healthcare. Charity has been at the forefront of most successful business organizations and hence we want to do likewise. Our goals are all centered around how much people can we help and how much hope can we bring to the hopeless and needy.

There are many persons facing dire socioeconomic realities which have caused them to lose hope. We want to be the hope that these persons are yearning for.

Medical Laboratory-Debt or Equity Financing

Gav-Med Solutions encourages the selling of your business idea to banks or investors but some MEDICAL TECHNOLOGISTS do not know the difference between selling to a bank and selling to an investor. Selling your idea of starting a medical lab to a bank is referred to as Debt financing while selling your idea to an investor(s) is referred to as Equity financing. In both instances your have to use SALES IN LABORATORY MEDICINE in order to persuade other people to give you their money to fund your dreams. Is it better to use debt or equity financing to start a medical lab? It is going to require bringing money from outside whenever you decide to start a Medical Laboratory. The two primary options are to leverage business debt financing using banks or fundraising using equity investors. You have to determine which method is best for you to start a Medical Laboratory because each can carry its own pros and cons.

DEBT FINANCING

Everyone is familiar with debt whether it is student loan debt, using a credit card, a mortgage or an auto loan. Debt simply means you are borrowing money in order to finance an idea (such as starting a medical lab). Once you are using debt financing you will have to pay monthly installments, over a fixed period of time at a specific interest rate. The most notable advantage of using debt versus equity is ownership and control, and with debt financing you do not give up any controlling interests. You own the Medical Laboratory, make all the decisions, keep all the profits. Business debt can also lead to tax deductions and make a huge impact in net profits and yield positive revenues.

EQUITY FINANCING

Using this method, you are simply taking money from investors for ownership rights in your Medical Laboratory. There are no monthly loan installments repaid but equity investors receive a percentage of the profits based on their shares in your Medical Laboratory. This method has the potential to bring in more money than using only debt. You don't have the stress of loan repayments if your Medical Laboratory is not making a profit. Good equity investors can use their influence and connections to help your Medical Laboratory secure more attractive debt in the future. Before you start looking for money to start a Medical Laboratory, you should spend time to understand debt and equity financing. It always good to get legal advice from corporate lawyers that have closed similar business transactions before using either debt or equity financing to start your Medical Laboratory.