Friday 24 April 2020

Work without pay and hustle for FREE

Working without pay and hustling for FREE will be one solution to this economic contraction that currently exists because of the COVID-19 pandemic. Unemployment numbers will only increase as businesses are being forced to close their doors as well as implement social distancing and quarantine measures. Working from home is now the new norm and persons that have lost their jobs should be willing to work without pay and hustle for free. Your passion and willingness to expand your brand and business should push you to work. Selling a product should not be done only for the monetary gain during this economic recession. SALES should be seen as a means to make people know your name, brand and business. This historical era will be the rebirth of entrepreneurs and business owners who will build businesses on the principles of freeconomics such as free trial, freemium and free with ads.


As an employee, you should be willing to work without pay and as an entrepreneur, you should be willing to hustle for FREE. Work is what builds economies and should be done in order to maintain mental and physical health of people. Once you are out of work, it affects your body and mind negatively. Mental health and physical health are the major concerns of the government since the economic lockdown which has laid off many, quarantined many and forced many to work from home.


 If you are an employee, now is the time to act like an entrepreneur and salesperson. In the Laboratory Medicine industry, simple businesses can be formed such as Medical Media, Medical Cleaning and Medical Delivery. These are easy products and services to sell. The sales process involves a three step sales conversation: 1) This is my product, 2) This is my price; 3) Will you buy from me? WORK FOR FREE!


Saturday 18 April 2020

Shift to FREEconomics

Freeconomics is a business model in which the product is offered for FREE of charge and supported by sales of a premium version. This form of business model will dominate the market in this economic contraction using three systems: Free trial, Freemium and Free with ads. The COVID-19 pandemic is the greatest economic depression that the world has ever seen. Medical Business ideas that will flourish after the COVID-19 pandemic will cause a rebirth of entrepreneurship from the year 2020 onwards. Working remotely is now an economic reality for many and several millions of people are now out of a job and searching for ways to make a living. Home-based online businesses are now becoming more accepted as a solution to this calamity that the world is facing.


FREEconomics is a Must! It is the only economic shift that will help most businesses to survive this recession. It is the ideal tactic for brand awareness, marketing and sales. The rise of freeconomics is powered by the technologies that form and dominate the internet. Typical examples include Google and Facebook which are mega companies that offer their products for FREE. Revenue is generated using advertisements while their audience uses their online platform for education or entertainment. The internet is the birth of freeconomics and the cost of digital data is rapidly getting closer and closer to zero.

Five businesses that you can start in the Laboratory Medicine industry after the COVID-19 pandemic include: Medical Transportation, Medical Delivery, Medical Cleaning, Medical Waste Disposal and Medical Laboratory. All of these business ideas are connected to Laboratory Medicine. Medical Transportation and Medical Delivery requires a reliable motor vehicle while Medical Cleaning and Medical Waste Disposal requires cleaning products such as alcohol, bleach, gloves, paper towel and garbage bags (biohazard). These are simple businesses which apply the KISS (keep it simple stupid) principle to LABORATORY MEDICINE.

Friday 3 April 2020

Make everything FREE

In these harsh economic times, it is important for companies to build value with customers and build brand awareness. An excellent way to build value with customers is to "make everything FREE", which simply means, as much as possible serve customers with no charge. If it is a subscription business, then you can do this using three business models namely: free trial, freemium and free with ads. These businesses are built to create value in the front end and then eventually charge in the back end. All businesses are created to be revenue generating machines and most entrepreneurs are reluctant in giving away products and services for FREE. Luxury brands such as Louis Vuitton, Mercedes Benz or Disney World are currently losing millions per day because of the economic shutdown from COVID-19. This creates a level playing field for all companies to use e-commerce to reignite their sales flame and make money online. "Make everything FREE" which means instead of selling your product, give it away. This is how a company builds brand awareness in the midst of a pandemic that is reshaping how businesses are operated.
Yes, I do talk about SALES a lot, but giving away your product is also a form of selling. It is about selling your brand and making the world aware of what your business stands for. SALES is not always monetary, it can be as simple as convincing someone else about your idea. 


This leads to the solution for this problem of businesses shutting down and viruses on the loose. Some health professionals are even analysing whether the economic shutdown or the virus will have the greater effect on the health of the human race. The economic shutdown is certainly going to affect the mental health of many and the virus is certainly affecting the physical health of many. The question is "which of the two is worse?" Making everything FREE will help with your spiritual health for sure. Giving back to the community is always a spiritual and religious act which also helps with the mental health of any nation. It is also good for business! Gav-Med Membership is FREE!