The world of Laboratory Medicine is changing and if you have not accepted this then you are obviously in denial of reality. Obscurity is no longer a reason to justify lack of sales in a business since their are so many social media and other online marketing platforms to tell the world your story. Salespeople and Entrepreneurs have embraced technology as a vital tool for increasing sales and now drives traffic to their websites and convert internet leads quicker than every before using their smartphones and laptops. There are measurable statistics provided to analyze your marketing and sales campaigns online that are not provided by traditional media such as TV, print or radio. You can know the age, geographic location as well as the digital devices that customers use to view your website. Google analytics and Google adwords are sales and marketing instruments that have changed the advertisement arena and has led many business professionals to use the more affordable option of digital marketing instead of TV, print or radio. Instead of TV, there is YouTube, instead of print, there are blogs and instead of radio, there are podcasts that you can all access via the internet.
DID YOU KNOW?
1. Google gets over 100 billion searches per month (Mashable, 2015)
2. The average Google first page result contains 1,890 words (Backlinko, 2016)
3. 50% of search queries are four words or longer (Wordstream, 2016)
4. 61% of marketers say improving search engine optimization and growing their organic presence is their top inbound marketing priority (Hubspot, 2017)
5. 71% of Business to Business (B2B) researchers start their research with a generic search
Internet marketing and Social media are dominating the advertisement and sales industry. TV, print and radio as well as other traditional media are now replaced by digital media
For more information you can google "Gav-Med Solutions" or "Gavin Omar Dixon"
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