Sunday 24 November 2019

The Medical Laboratory and Social Media

THE USE OF SOCIAL MEDIA PLATFORMS HAS TRANSFORMED THE WAY THE WORLD COMMUNICATES.

Once we have access to a smartphone or a laptop and access to an internet connection, we can connect with the world whether by video, audio or written form. Everyone is now able to share ideas, promote messages and connect, for FREE, with each other easier than ever before in the information age. Facebook, Instagram, Twitter, Snapchat, Youtube, Linkedin, SoundCloud and Tik Tok provides us with media to market, promote, advertise and sell ideas.

Social media provides an excellent tool for Medical Technologists to connect and share their knowledge with the world in the form of patient education. The internet provides a voice for the Medical Laboratory to become more visible, educate patients about medical lab tests and change the world. A variety of topics about Laboratory Medicine can be discussed on social media such as the importance of Medical Laboratory Tests, Medical Laboratory Product Search, and building a brand around Laboratory Medicine. Health professionals can benefit from topics such as the importance of order of draw, causes of hemolysis, clotted specimens, and recollect requests. This helps with making the healthcare system more effective.

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