Coronavirus and the Medical Laboratory

It is self-evident that the world economy will be brought to its knees if we cannot curb the rapid dispersion of the COVID-19 pandemic. Over 100 countries has tasted the wrath of this demonic malady and it continues to penetrate the border of other nations. A major factor in this rapid dispersion is ill-equipped medical laboratories which result in delayed confirmations of the coronavirus. Regardless of the planning and preparation done in the health ministry, very little was done at the laboratory level. The unseen profession of Medical Technologists play an essential role in the control of any pandemic. They are the ones,via molecular diagnostic testing, who make the confirmation that the coronavirus is present in blood samples collected from patients. Hence, the intent of this written outburst is for more attention to be placed on the role of the medical laboratory in the warfare against this microbe.

Although the coronavirus outbreak is not a death sentence, it is an example of how small things (microorganisms) can impact big things (world economies). No matter how small and irrelevant the medical laboratory might seem to the public, it has a big impact on whether we win this war against COVID-19. Ways the health ministry can assist the medical laboratories include:

1. Training programmes to equip Medical Technologists with the expertise needed to deal with COVID-19 cases

2, Providing all medical laboratories with the necessary personal protective equipment in case all hospitals have to be used to quarantine COVID-19 patients.

3. Supplying adequate amounts of test kits and reagents to all medical laboratories.

These strategies highlighted does not guarantee the world a victory in this debacle but it could minimize the amount of deaths and prevent a global economic shutdown.

Become a Member for FREE

Gav-Med Group is now offering a membership programme for FREE. It is a product search engine which can find the perfect product for every member. This is the best product search engine available for sourcing health and medical products, services and supplies. Gav-Med membership programme is for health professionals, such as Doctors, who have difficulties sourcing products. Becoming a member of Gav-Med will provide you with the following benefits:

1. Access to Gav-Med Directory 
2. Access to Gav-Med Research 
3. Access to Gav-Med Training
4. Access to Gav-Med Support
5. Access to Gav-Med Satisfaction

Gav-Med Membership is FREE and is built on a free trial, freemium and free with ads business model which helps all healthcare professionals find their product of choice. There are three main FREE business models that are used by companies which continue to be profitable. These three models include: Free trial, Freemium, and Free with ads. Such business models tend to predominantly be used by online businesses but can be implemented in brick and mortar companies as well. 

1. FREE TRIAL: For the free trial business model, the customer gets to try the product for a limited period of time then after trying the product, they have to pay to continue usage once the trial time has expired. This system is used by many subscription businesses that allow customers to try the product for 14 days or 30 days then they have to pay after trial expires. One example of such a company is Netflix, which allows you to stream movies for 30 days, free of cost, then you have to pay a fee to continue.

2. FREEMIUM: For the freemium business model, customers pay in order to get an upgrade from the basic product. A basic and limited version of the product (freemium), with basic features and functions, is offered free to customers but to get the full version of the product (premium), with additional features and functions, the customer has to pay a fee. This system is used by many subscription businesses that allows customers to have unlimited access to the freemium product until they are ready to upgrade to the premium product. One example of such a company is Skype, which allows customers to use the freemium product to chat one-on-one via instant messaging and video calls. However, to make voice calls to landlines, you have to pay a fee which is the premium product.

3. FREE WITH ADS: This is the most common business model that is used by online businesses where the product is free and the revenue comes from advertisements. This major challenge with this subscription business is to get the first one million subscribers before advertisers will sign up to pay for advertisements. One example of such a company is Facebook, which allows subscribers to use all products and services for free but charges advertisers to market to their online audience.

Gav-Med Solutions is a consulting firm in Jamaica that assist health professionals, such as Doctors, with product sourcing strategy as well as the starting and managing of Medical Laboratories. We are a group of medical laboratory professionals dedicated to making Jamaica a better place to start and manage medical laboratories at the most affordable costs. Gav-Med Solutions assist health professionals with product selection, sourcing and purchasing management.

For more information contact Gavin Omar Dixon at (876) 568-5178 or email us at gavmedsolutions@gmail.com

Personalize your Medical Laboratory- Gavin Omar Dixon- Gav-Media Solutions

The Key to More SALES

Product Sourcing Strategy is the key to more SALES. It is as simple as finding a product that people want and selling the product to them. Instead of trying to sell a product to the customer that he or she does not want, ask them which product are they having difficulties sourcing. Then, based on the response, find that product and offer it at a price to the customer. This is how simple business is and it is as easy as it gets. STOP trying to sell products to customers that they do not want. Ask the customer: "DO YOU HAVE ISSUES SOURCING A PRODUCT?" This helps the salesperson to analyse the buying habits of the customer by determining what he/she needs.

This method, which I call Product Sourcing Strategy, is now being used by artificial intelligence to study customer behavior on e-commerce websites. This helps websites to personalize product listings to cater specifically to the user. Technology is changing the world of SALES to facilitate transactions on e-commerce websites using personalization. It is why PERSONALIZE YOUR MEDICAL LABORATORY focuses on tailoring Medical Laboratories to meet the needs of each individual based on their differences in purchasing habits.

The Medical Laboratory Made Easy

Business is very easy. It is as simple as finding a product that the customer wants and selling that product to the customer. This is the easiest method to build a business, which I call PRODUCT SOURCING STRATEGY. The secret question to ask customers is "DO YOU HAVE ISSUES SOURCING A PRODUCT?" This "PRODUCT" is dependent on which industry the customer regularly sources products from.

Similarly, in the Laboratory Medicine industry, building a Medical Laboratory is easy. It is as simple as finding a Medical Laboratory Test that Doctors and Patients want and selling that Medical Laboratory Test to the Doctor or Patient. The secret question to ask Doctors and Patients is "DO YOU HAVE ISSUES SOURCING A MEDICAL LABORATORY TEST?" Therefore, the "PRODUCT" in the Medical Laboratory industry is the Medical Laboratory Test.

Ask More Questions

The key to increasing sales is to ask more questions. Imagine you are a salesperson asking every customer you meet if they would consider buying from you. Wouldn't that increase your likelihood of closing more sales? The education system usually applauds the student who gives the right answer but ignores the student who asks a lot questions. However, in order to be an effective salesperson and businessperson, it is very important to ask a lot of questions. In some sales processes this is called probing or needs analysis, which is simply asking questions to find out if your product can solve your customer's problem.

The most important question to ask a customer in Laboratory Medicine is: "DO YOU HAVE ISSUES SOURCING A MEDICAL LABORATORY TEST?" I cannot stress this fact any more than to highlight the results that you will receive from asking this question. This is what I call "PRODUCT SOURCING STRATEGY." This question can fit into any step of the sales process whether it is greeting, qualifying, presenting or closing. ASK MORE QUESTIONS.

Secret Societies in Laboratory Medicine

For centuries, secret societies have existed and exerted a mysterious influence on the world and our way of life. Throughout history there has been many conspiracy theories about how these secret societies conduct business and constitute the super rich. Some names which automatically come to mind include: The Illuminati, Freemasons and the Order of Skull and Bones. With the advent of the internet, it makes it hard for these societies to keep real secrets. Books have been written about the secret handshakes, the code words and the hand signals. Historically, membership in a secret society usually guarantees political favors, business opportunities and financial success.

In Laboratory Medicine, the only secret in our Medical Laboratory society is PRODUCT SOURCING STRATEGY. The code words are: "DO YOU HAVE ISSUES SOURCING A MEDICAL LABORATORY TEST?" The secret handshake is made after you have closed the sale and repeated the action continuously with customers. That is the Secret Society in Laboratory Medicine and its rituals only lead to increased SALES and more revenue. The only difference is that these activities are not concealed and there is really no secret. The secret is SELL MORE.