Sunday 17 November 2019

Product Sourcing Strategy then Product Development

It is never a good idea to develop a product that there isn't a need for. Hence product sourcing strategies should be used to research the market before creating a product that does not solve people's problems. In my last article, I stated that the key question to ask customers in Laboratory Medicine is "DO YOU HAVE ISSUES SOURCING A MEDICAL LABORATORY TEST?" This is what product sourcing strategy is all about and it makes business much easier than it seems. All you need to do is find a product that customers have difficulty sourcing and then sell that product to the customer. This is the easiest method to use to make more money in business.


Product Sourcing Strategy is like doing a market research to find out what people want then the salesperson goes and find what they want and give it to the customer. That is how you provide value in any marketplace. This approach needs to be taken first before developing a product. A survey should be done to determine the demand for such a product then you will know how much of your product to supply to customers. This is what Gav-Med Solutions means by product sourcing strategy and it is the key to more SALES.

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