Friday, 24 April 2020

Work without pay and hustle for FREE

Working without pay and hustling for FREE will be one solution to this economic contraction that currently exists because of the COVID-19 pandemic. Unemployment numbers will only increase as businesses are being forced to close their doors as well as implement social distancing and quarantine measures. Working from home is now the new norm and persons that have lost their jobs should be willing to work without pay and hustle for free. Your passion and willingness to expand your brand and business should push you to work. Selling a product should not be done only for the monetary gain during this economic recession. SALES should be seen as a means to make people know your name, brand and business. This historical era will be the rebirth of entrepreneurs and business owners who will build businesses on the principles of freeconomics such as free trial, freemium and free with ads.


As an employee, you should be willing to work without pay and as an entrepreneur, you should be willing to hustle for FREE. Work is what builds economies and should be done in order to maintain mental and physical health of people. Once you are out of work, it affects your body and mind negatively. Mental health and physical health are the major concerns of the government since the economic lockdown which has laid off many, quarantined many and forced many to work from home.


 If you are an employee, now is the time to act like an entrepreneur and salesperson. In the Laboratory Medicine industry, simple businesses can be formed such as Medical Media, Medical Cleaning and Medical Delivery. These are easy products and services to sell. The sales process involves a three step sales conversation: 1) This is my product, 2) This is my price; 3) Will you buy from me? WORK FOR FREE!


Saturday, 18 April 2020

Shift to FREEconomics

Freeconomics is a business model in which the product is offered for FREE of charge and supported by sales of a premium version. This form of business model will dominate the market in this economic contraction using three systems: Free trial, Freemium and Free with ads. The COVID-19 pandemic is the greatest economic depression that the world has ever seen. Medical Business ideas that will flourish after the COVID-19 pandemic will cause a rebirth of entrepreneurship from the year 2020 onwards. Working remotely is now an economic reality for many and several millions of people are now out of a job and searching for ways to make a living. Home-based online businesses are now becoming more accepted as a solution to this calamity that the world is facing.


FREEconomics is a Must! It is the only economic shift that will help most businesses to survive this recession. It is the ideal tactic for brand awareness, marketing and sales. The rise of freeconomics is powered by the technologies that form and dominate the internet. Typical examples include Google and Facebook which are mega companies that offer their products for FREE. Revenue is generated using advertisements while their audience uses their online platform for education or entertainment. The internet is the birth of freeconomics and the cost of digital data is rapidly getting closer and closer to zero.

Five businesses that you can start in the Laboratory Medicine industry after the COVID-19 pandemic include: Medical Transportation, Medical Delivery, Medical Cleaning, Medical Waste Disposal and Medical Laboratory. All of these business ideas are connected to Laboratory Medicine. Medical Transportation and Medical Delivery requires a reliable motor vehicle while Medical Cleaning and Medical Waste Disposal requires cleaning products such as alcohol, bleach, gloves, paper towel and garbage bags (biohazard). These are simple businesses which apply the KISS (keep it simple stupid) principle to LABORATORY MEDICINE.

Friday, 3 April 2020

Make everything FREE

In these harsh economic times, it is important for companies to build value with customers and build brand awareness. An excellent way to build value with customers is to "make everything FREE", which simply means, as much as possible serve customers with no charge. If it is a subscription business, then you can do this using three business models namely: free trial, freemium and free with ads. These businesses are built to create value in the front end and then eventually charge in the back end. All businesses are created to be revenue generating machines and most entrepreneurs are reluctant in giving away products and services for FREE. Luxury brands such as Louis Vuitton, Mercedes Benz or Disney World are currently losing millions per day because of the economic shutdown from COVID-19. This creates a level playing field for all companies to use e-commerce to reignite their sales flame and make money online. "Make everything FREE" which means instead of selling your product, give it away. This is how a company builds brand awareness in the midst of a pandemic that is reshaping how businesses are operated.
Yes, I do talk about SALES a lot, but giving away your product is also a form of selling. It is about selling your brand and making the world aware of what your business stands for. SALES is not always monetary, it can be as simple as convincing someone else about your idea. 


This leads to the solution for this problem of businesses shutting down and viruses on the loose. Some health professionals are even analysing whether the economic shutdown or the virus will have the greater effect on the health of the human race. The economic shutdown is certainly going to affect the mental health of many and the virus is certainly affecting the physical health of many. The question is "which of the two is worse?" Making everything FREE will help with your spiritual health for sure. Giving back to the community is always a spiritual and religious act which also helps with the mental health of any nation. It is also good for business! Gav-Med Membership is FREE!


Monday, 30 March 2020

Working from home as an Online business

Will the new age of entrepreneurs be working from home with little to no face to face interaction with customers? Face to face interaction will be done virtually via video conferencing on Zoom, Skype or other video calls. Internet companies are going to be formed everyday if this pandemic continues for over a year. Online business and artificial intelligence will become the order of the day. The information age will be fast forwarded into the future where everyone stays at home and communicate via electronic devices. Economic lockdowns  have forced the world to adhere to social distancing whereby no one is meeting people physically to conduct business anymore. All business is now being conducted over the internet.


With self isolation becoming the new norm, businesses are shutting doors, laying off workers, and everyone is forced to work from home as an online business. COVID-19 is reshaping the models on which most businesses operate and forcing all enterprise to online selling, marketing and advertising. People who are working at home tend to spend more time on the internet and until this pandemic ends, online traffic will continue to increase. Online businesses such as Amazon, Facebook, Google, Zoom and Skype are seeing a soar in their stock prices and sales. Some businesses taking a heavy hit from this pandemic include: Restaurants, Airlines, Movie theatres, Event businesses and Retail shopping centers.

The solution to the economic setbacks of some of these businesses is to shift their operations to online selling, marketing, advertising and branding. Some restaurants have started to sell meals online and deliver it to customers' doorsteps. Online movie streaming such as Netflix, and Disney plus are maximizing on the customers who are quarantined and who will not be leaving their house to visit a movie theatre anytime soon. Shopping centers are now using e-commerce as a solution to the issue of social distancing which has prevented customers from visiting retail stores and might prevent them from visiting shopping malls for another year and a half. There will be a major dip in the sales of many businesses for the next coming weeks and months if brick and mortar businesses do not adapt quickly and transition into internet businesses. Some companies may not be able to survive the recession that is currently being orchestrated by the novel coronavirus. Hence the solution to the economic revolution is to shift businesses from the brick and mortar sales system to the online sales system. Now is the time for all Medical Laboratories to market their mobile phlebotomy services online. Instead of the patient coming to the Medical Laboratory, due to being quarantined, the Medical Laboratory should do house calls and go to the patient.

Sunday, 29 March 2020

Handwashing in Medical Laboratories

Frequent handwashing has always been an important safety precaution in medical laboratories. Now, with the fear surrounding the COVID-19 pandemic, it is now publicized as an important safety precaution in every household. The importance of handwashing has been popularized to the point where it has become a marketing and sales tactic used by many businesses selling hand hygiene products. Handwashing is performed in particular situations in the Medical Laboratory; such situations include:
1. Before touching mucous membranes and breaks in the skin with hands
2. Before putting on gloves
3. Before leaving the Medical Laboratory
4. After accidental contact with blood, bodily fluids or tissue samples
5. After completing work in the Medical Laboratory
6. After removing gloves
7. After contact with patients or patient samples.
These are rules and regulations that have governed Medical Laboratories from the beginning of time. They are now been enforced more and have been popularized more to the general public in order to reduce the spread of COVID-19.


The procedure used for handwashing in medical laboratories is:
1. Turn on faucet before removing gloves
2. Dispense a suitable piece of paper towel only by handling dispenser, i.e. do not touch paper towel
3. Remove gloves
4. Wash hands thoroughly with soap
5. Tear off paper towel and dry hands
6. Use paper towel in hand to turn off faucet and to dispense more paper towel if needed
7. Discard paper towel.

Three cleaning products of great importance in the handwashing procedure include: Soap, Paper Towel and Gloves. These are among the list of cleaning products that will shape the future of medical business from the year 2020 onwards. In chemistry, a soap is a salt of a fatty acid. Three ingredients which can be used to make soap include: Coconut oil, Caustic soda and Water. The chemical reaction that is employed to make soap is called saponification. 

The Coronavirus is a self-assembled nanoparticle in which the weakest link is the lipid (fatty) bilayer. Soap dissolves the fat membrane and then the virus falls apart and dies. Other cleaning agents that can be used instead of soap in handwashing include: Hand sanitizers, and Hand sanitizing wipes. Ingredients used to make hand sanitizers and wipes include: Rubbing alcohol, Aloe vera gel, and Paper Towel. These are products used regular in Medical Laboratories as well as bleach, soap, and gloves.

Wednesday, 25 March 2020

Medical business opportunity of 2020

The COVID-19 pandemic is on the verge of breaking the back of the world economy and lead to a recession. Unemployment figures will skyrocket, foreclosures will increase, Banks will fail, Business empires will crumble and entrepreneurs will either come out of this nightmare better or worse. Three ways to adapt to this covid-19 scare are: act like an entrepreneur, learn sales, and sell products that kill germs. More than ever before in history, coronavirus has shown the world the importance of cleaning agents such as alcohol, bleach, hand sanitizers, antiseptics and disinfectants. Nature is teaching the world a lesson that cleanliness and sanitation is the future of any medical business.


This business opportunity of 2020 should be embraced by all entrepreneurs. Sales, marketing and branding via patient education about cleaning agents should become an accepted norm in the healthcare industry. Medical Laboratories which deal with microorganisms such as viruses, bacteria, fungi and parasites such be at the forefront of this modern entrepreneurial era. Now is the time for all medical technologists to start acting like business men and women, learn sales and promote sanitation and cleaning products. One product that you can easily start manufacturing today is hand sanitizers which require only three ingredients that are easily accessible. These ingredients include: 99% rubbing alcohol, aloe vera gel, and lemon juice. Cleaning agents are used by all medical organizations in any jurisdiction and is always in high demand because of the continuous presence of infectious agents in such settings. 

Contact Gavin Omar Dixon for more information on this business opportunity of 2020 at: 18765685178 or gavinomardixon@gmail.com

Wednesday, 18 March 2020

Coronavirus and the Medical Laboratory

It is self-evident that the world economy will be brought to its knees if we cannot curb the rapid dispersion of the COVID-19 pandemic. Over 100 countries has tasted the wrath of this demonic malady and it continues to penetrate the border of other nations. A major factor in this rapid dispersion is ill-equipped medical laboratories which result in delayed confirmations of the coronavirus. Regardless of the planning and preparation done in the health ministry, very little was done at the laboratory level. The unseen profession of Medical Technologists play an essential role in the control of any pandemic. They are the ones,via molecular diagnostic testing, who make the confirmation that the coronavirus is present in blood samples collected from patients. Hence, the intent of this written outburst is for more attention to be placed on the role of the medical laboratory in the warfare against this microbe.

Although the coronavirus outbreak is not a death sentence, it is an example of how small things (microorganisms) can impact big things (world economies). No matter how small and irrelevant the medical laboratory might seem to the public, it has a big impact on whether we win this war against COVID-19. Ways the health ministry can assist the medical laboratories include:
1. Training programmes to equip Medical Technologists with the expertise needed to deal with COVID-19 cases
2, Providing all medical laboratories with the necessary personal protective equipment in case all hospitals have to be used to quarantine COVID-19 patients.
3. Supplying adequate amounts of test kits and reagents to all medical laboratories.
These strategies highlighted does not guarantee the world a victory in this debacle but it could minimize the amount of deaths and prevent a global economic shutdown.