Marketing and Sales Automation

Personalize your Medical Laboratory is a concept that is built on how you can use personalized marketing and personal branding to grow a Medical Laboratory. Personalized marketing, otherwise known as one-to-one marketing, is a strategy that can be used to avoid obscurity. It uses the internet, especially social media and email as a marketing and sales tool to communicate an idea or story to specific customers.

Personalize your Medical Laboratory means using digital technology and sales automation to send individualized messages or product offerings to clients. It is the title of a book written about Sales in Laboratory Medicine. The intention of this idea is to change the way in which Medical Technologists think about achieving their dreams of starting a medical laboratory.

Changes in Digital Marketing such as with website analytics has enabled more effective customer personalization tactics. Personalized marketing is dependent on advancements in technology which facilitates data analytics, data collection, data transfer and data scalability. Internet Marketing via google analytics allows the collection of data such as location, demographics, age, gender,  and connect them to click-through-rate and social media participation. This ideology is not about creating a cult of personality. It is about how personal branding, personalized marketing and sales automation combined with robotics and artificial intelligence will transform Laboratory Medicine.