All Humans are Entrepreneurs

All human beings are entrepreneurs. When we were in the caves, we were all self-employed... finding our food, feeding ourselves. That's where human history began. As civilization came, we suppressed it. We became "labor" because they stamped us, "You are labor." We forgot that we are entrepreneurs.

-Muhammad Yunus,
Nobel Peace Prize winner and microfinance pioneer

You need to embrace the fact that you were born an entrepreneur. An easy way to embrace your entrepreneurial nature is to use PRODUCT SOURCING STRATEGY. The most important question to ask a customer as a salesperson is: "DO YOU HAVE ISSUES SOURCING A PRODUCT?" The "PRODUCT" is based on which industry you are catering to and the needs of the customer. For example, in the Laboratory Medicine industry, the salesperson would ask the customer if he or she is having difficulties finding a Medical Laboratory Test.

PRODUCT SOURCING STRATEGY is the simplest method to embrace your entrepreneurial nature that the industrial age has suppressed and remove the stamp: "You are labor" and replace it with: "You are an entrepreneur" . Source More and Sell More.

Be a Product Search Engine

You have to operate your business like Google. Whenever someone wants information, they use google to source that information. In other words, whenever your customer wants a product, the salesperson should source the product for the customer. You might then ask, "How do you make money from that?" Well Google operates like a media company and that is model you can use or you can use the e-commerce model that Amazon uses. Google makes money from advertising. This leads back to the key question you should ask all customers, "DO YOU HAVE ISSUES SOURCING A PRODUCT?" You should then search for any product your customer wants and give it the customer. It is an excellent marketing tool for any business model which I call "PRODUCT SOURCING STRATEGY".

It is now the information age and people are searching for products online daily. You can transform your business into a product search engine by using your phone to call a customer and ask them if they are having difficulties finding any product that they need. This is exactly the business model Google uses, you want information and google finds the information and gives it to you. Be a product search engine and boost your SALES. 

Product Sourcing Strategy then Product Development

It is never a good idea to develop a product that there isn't a need for. Hence product sourcing strategies should be used to research the market before creating a product that does not solve people's problems. In my last article, I stated that the key question to ask customers in Laboratory Medicine is "DO YOU HAVE ISSUES SOURCING A MEDICAL LABORATORY TEST?" This is what product sourcing strategy is all about and it makes business much easier than it seems. All you need to do is find a product that customers have difficulty sourcing and then sell that product to the customer. This is the easiest method to use to make more money in business.

Product Sourcing Strategy is like doing a market research to find out what people want then the salesperson goes and find what they want and give it to the customer. That is how you provide value in any marketplace. This approach needs to be taken first before developing a product. A survey should be done to determine the demand for such a product then you will know how much of your product to supply to customers. This is what Gav-Med Solutions means by product sourcing strategy and it is the key to more SALES.

How to SELL Medical Lab Tests

The most important aspect of making a sale is asking great questions. Questions are at the heart of SALES. Product Sourcing Strategy is key element in making sales and should be used when selling Medical Laboratory Tests. The key question to ask customers is "DO YOU HAVE ANY ISSUES SOURCING A MEDICAL LABORATORY TEST? This is a game changer in the sales process for Medical Laboratories and the secret to more sales. The response to that question will set you on a path to dollar signs. As a salesperson, your role is then to find the product for your customer and sell it to them. It is that easy. Product Sourcing Strategy is one of the key elements that Gav-Med Solutions is founded on.

Additional information can be found in this VIDEO on the importance of product sourcing strategy in selling medical laboratory tests. You can subscribe to my YouTube channel for more information on Laboratory Medicine. Our mantra/ slogan for patient education is "The Medical Laboratory made easy."

Gav-Med Solutions is a consulting firm in Jamaica that assist health professionals, such as Doctors, with product sourcing strategy as well as the starting and managing of Medical Laboratories. We are a group of medical laboratory professionals dedicated to making Jamaica a better place to start and manage medical laboratories at the most affordable costs. Gav-Med Solutions assist health professionals with product selection, sourcing and purchasing management.

How Politics affects Medical Laboratories

Michael Manley, former prime minister of Jamaica, wrote an excellent book called The Politics of Change which was written with two not unrelated objectives in mind. Michael Manley had a desire to transform a post colonial society into a more egalitarian system where there is opportunity for all. Missing from the book is an analysis of imperialism, capitalism, socialism and tribalism and how it has affected the healthcare system. Medical Laboratories which is a crucial department of healthcare have been left on the back burner for decades. This unseen but vital aspect of patient diagnosis and treatment continues to cry out for change from a system of imperialism to one of egalitarianism. This "change" can only be achieved if everyone has access to information about how the healthcare system works. This calls for re-engineering of the healthcare system into a system where the patient is the most important person in healthcare.

Politics has oppressed many industries, such as Laboratory Medicine, and unless Medical Technologists unite and advocate for change it will be just business as usual. Even though Michael Manley's book speaks specifically about the politics of equality and social justice, it is self-evident that the Medical Laboratory has been affected by same. Lack of information especially about the Medical Laboratory has left many patients in the dark for years. The aim of Gav-Med is for all patients to have access to healthcare information about Laboratory Medicine via the internet, social media or any other distribution channel.

Marketing and Sales Automation

Personalize your Medical Laboratory is a concept that is built on how you can use personalized marketing and personal branding to grow a Medical Laboratory. Personalized marketing, otherwise known as one-to-one marketing, is a strategy that can be used to avoid obscurity. It uses the internet, especially social media and email as a marketing and sales tool to communicate an idea or story to specific customers.

Personalize your Medical Laboratory means using digital technology and sales automation to send individualized messages or product offerings to clients. It is the title of a book written about Sales in Laboratory Medicine. The intention of this idea is to change the way in which Medical Technologists think about achieving their dreams of starting a medical laboratory.

Changes in Digital Marketing such as with website analytics has enabled more effective customer personalization tactics. Personalized marketing is dependent on advancements in technology which facilitates data analytics, data collection, data transfer and data scalability. Internet Marketing via google analytics allows the collection of data such as location, demographics, age, gender,  and connect them to click-through-rate and social media participation. This ideology is not about creating a cult of personality. It is about how personal branding, personalized marketing and sales automation combined with robotics and artificial intelligence will transform Laboratory Medicine.

First Trillionaires

The first trillionaires in the world will be entrepreneurs who built their businesses around the areas of artificial intelligence, genetic engineering, regenerative medicine, quantum mechanics or augmented reality. Building a business in Laboratory Medicine with a trillion dollar valuation is easy once the business model focuses on one those areas. Artificial Intelligence and robotics will eventually replace the human resources of the Medical Laboratory. A team of devoted scientists who specialize in Science, Technology, Engineering and Mathematics (STEM) will mold the future of Laboratory Medicine. Learning STEM does not require a college degree but requires intense devotion to learn the principles of engineering and apply them practically to Laboratory Medicine. Such a paradigm shift could have a negative effect on the patient care since the humane aspect of the business model will disappear. The Medical Laboratory would lose its personal "human touch" and become an emotionless set of machinery. 

Creating of new computer processors and the use of data science will transform the entire healthcare industry. Brain-Computer interfaces and Space travel will rely on these biomedical engineering principles to build the medical laboratories of the future. The era of AI, Quantum Mechanics and Gene- editing will destroy jobs and create an economy built with metal, nuts and bolts. Artificial Intelligence is the branch of computer science that develops machines and software with human like intelligence