Digital Marketing in Laboratory Medicine

Sales in Laboratory Medicine

Motivation is the Key

Martin Luther King Jr. once said "Faith is taking the first step even when you don't see the whole staircase" and this is relevant to every idea to start a Medical Laboratory. Starting a Medical Laboratory requires you to have the right motives and mentality by first believing that it is possible. People will formulate every reason there is to tell a Medical Technologist that he/she cannot start a Medical Laboratory hence motivation is the key to staying on track with your dreams. These reasons will include: Lack of money, Lack of connections, or Lack of a good business plan to present to investors/banks. The primary reason most Medical Technologists never start a Medical Laboratory in their entire life is the lack of the right motivation.

Negativity and fear is the main reason for failure in achieving your dreams in life and the reluctant nature of humans to change their thinking. Some of your family and friends will tell you that you won't get any customers, starting a Medical Laboratory is too risky, No one will invest in your business idea, play it safe and be careful and most times you allow others to define you and your dreams. Most Medical Technologists are not living their dreams of financial freedom because they constantly listen to the naysayers and they are living their fears instead of living their dreams. It is important to become fearless and evaluate the difference between what you see and hear in your world and how you interpret it. When selling your ideas, you will face rejection but you must learn how to interpret rejections in a positive way. When you meet an investor who says "No" you should not equate that with a rejection to your business idea. Instead interpret it as "Not yet" meaning the investor is just not ready to close the deal with you right now. Giving up on your dreams is not an option regardless of the rejection. Most investors will say "No" a number of times before they say "Yes". You should be rational about rejection, the investor is not rejecting you, it is just that you were not solving a problem for the investor.

Investors will tell you "We cannot invest in your idea today", "We need to think about it" or "I need to talk to my spouse" but Investors say "No" when they don't want to tell you the real reason they can't say "Yes". It is your duty to ask them hard questions and find out why they said "No". Getting discouraged after rejection will kill your productivity but it is when you make motivation a habit that you will keep going and press on. Cultivating a mindset of abundance will help you to stay motivated despite of the objections in life. Having people with the same mission and vision around you is necessary to help you achieve your dreams. The mentality you have determines the possibility of starting a Medical Laboratory or the impossibility. Changing your mentality is essential to your success if you look at your life and you aren't where you want to be. Creating excuses for your lack of achievement in the realm of Laboratory Medicine will slow you down and will cause you to settle for less. If you become burnt out then you are ignoring your purpose and you need to find a reason why you do what you do.

Focusing on your goals and your reasons for achieving those goals and selling those reasons to yourself is important. Whether those reasons are to help people such as your father, mother or any other family member then you must sell yourself that motivation on a daily basis. Motivation is like breathing, because like breathing, you need to stay motivated everyday. Motivation should become your oxygen if you want to sell your ideas to the right people and close the deal. Your ultimate aim is to sell more and to get people's money to finance your dreams. In order to sell more, you need to stay motivated and become obsessed with motivation because there are a lot of objections that you will face that will discourage you and throw you off track. Each Medical Technologist should start thinking of himself or herself as the best person to go into a business deal with and that you have the best idea to start a Medical Laboratory. Tell yourself daily, "I am the best business on Earth" once you are convinced that every Medical Technologist is a business.

For more information on how to stay motivated and act like a business instead of an employee, call us: 18765685178, email us: gavmedsolutions@gmail.com, Like our Facebook fan page "Gav-Med Solutions"

Digital Marketing transforms Laboratory Medicine

The world of Laboratory Medicine is changing and if you have not accepted this then you are obviously in denial of reality. Obscurity is no longer a reason to justify lack of sales in a business since their are so many social media and other online marketing platforms to tell the world your story. Salespeople and Entrepreneurs have embraced technology as a vital tool for increasing sales and now drives traffic to their websites and convert internet leads quicker than every before using their smartphones and laptops. There are measurable statistics provided to analyze your marketing and sales campaigns online that are not provided by traditional media such as TV, print or radio. You can know the age, geographic location as well as the digital devices that customers use to view your website. Google analytics and Google adwords are sales and marketing instruments that have changed the advertisement arena and has led many business professionals to use the more affordable option of digital marketing instead of TV, print or radio. Instead of TV, there is YouTube, instead of print, there are blogs and instead of radio, there are podcasts that you can all access via the internet.

DID YOU KNOW?

1. Google gets over 100 billion searches per month (Mashable, 2015)

2. The average Google first page result contains 1,890 words (Backlinko, 2016)

3. 50% of search queries are four words or longer (Wordstream, 2016)

4. 61% of marketers say improving search engine optimization and growing their organic presence is their top inbound marketing priority (Hubspot, 2017)

5. 71% of Business to Business (B2B) researchers start their research with a generic search

Internet marketing and Social media are dominating the advertisement and sales industry. TV, print and radio as well as other traditional media are now replaced by digital media

For more information you can google "Gav-Med Solutions" or "Gavin Omar Dixon"

Selling-Gavin-Omar-Dixon

Quality and Accreditation

Less than five out of more than sixty medical laboratories in Jamaica have achieved accreditation status which indicates that the critical decisions of Medical Doctors are prone to error in medical diagnosis. It is apparent that there are a plethora of medical laboratories in operation across the island of Jamaica without adhering to international standards. This indicates that these organizations are not qualified to offer any type of service to the Jamaican people. There are no regulations to mandate the accreditation of medical laboratories in Jamaica due to the fact that the Medical Laboratories 2005 Act is yet to be passed into Law. The only countries in the Caribbean which makes it compulsory for medical laboratories to be licensed include Barbados, Guyana, Belize and the Bahamas.

Based on current statistics, Jamaica has 46 private medical labs, 52 public medical laboratories and NPHL. Since 2015, Jamaica is a signatory to the International Laboratory Accreditation Corporation for the ISO 15189 standards. ISO 15189 is the medical standard that governs the medical laboratories on the international market. The medical laboratories in Jamaica that are accredited by JANAAC (Jamaica National Agency for Accreditation) are deemed to meet international standards based on the criteria outlined in ISO 15189. Seventy to Eighty percent of the medical decisions that Physicians make are based on the results obtained from medical laboratories. Hence, there is a need for high standards, quality control and quality assurance in order to ensure confidence in the results produced from medical labs. Once the Medical Laboratories 2005 Act is passed then it will make accreditation mandatory in Jamaica. Based on the standards established in ISO 15189 medical lab standards there is increasing international pressure for medical laboratories in Jamaica to achieve accreditation status. Accreditation is dependent on the Total Quality Management of medical laboratories and thus it will raise the bar for medical testing in Jamaica.

Accreditation refers to the process by which an authoritative body grants formal recognition to an entity, based on specific international standards, to carry out particular services. On the other hand, quality is defined as the degree of excellence and the building blocks of quality include: quality systems, quality control and quality assurance. It has been promulgated over the years that total quality management which leads to accreditation for medical laboratories will result in increased revenue from medical tourism. Medical Laboratories are required to operate in an environment that is regulated by a quality system to achieve the standards of excellence necessary to provide high levels of patient safety. Quality assurance is the planned and systematic activities that are implemented in a quality system so that quality requirements are fulfilled. Quality control is the tool that is used in QA to control and monitor the inherent variables that lead to errors. It is a tool used to fulfill requirements for quality. Once Total Quality Management is properly structured then the medical lab will produce results that are accurate and precise, cost efficient, and customer friendly. Accuracy is a test result which is close to its true value while precision is whether the same test can be run on the same sample several times and produce the same result. All analytical methods have some error and an error is the difference between the true value and the obtained value. For more information on quality and accreditation you can call us: 18765685178 or email us: gavmedsolutions@gmail.com.

Gav-Med Solutions

Gavin Omar Dixon

Gavin Omar Dixon is the product for sale.

How to sell Medical Laboratory Tests.